Walter Payton Power Equip. Appoints Vince Voetberg as Michigan Sales Manager

WPPE, the Midwest’s largest crane and equipment distributor, expands its team by appointing Vince Voetberg as Michigan Sales Manager.

Vince will be directly responsible for the sales, rentals and after-market support for the entire Grove and Manitowoc product lines throughout Michigan, with the SW territory being the exception. Vince will also be responsible for the new Product Specialist position which focuses on sales, rentals and after-market support for boom trucks, knuckle booms and high capacity and rotating tele-handlers. Vince brings over 35 years of construction equipment sales leadership to WPPE including 10 years with Mi-Jack Products C.E Division and most recently as the Michigan Manager from the crane rental industry. Vince will be instrumental in growing all segments of WPPE business and customer base in the state of Michigan.

“Having a wide range of crane industry experience all within the state of Michigan, I feel I am the right person for the job. My motto is, my phone is always on so please call me anytime. I am excited to be back with the LANCO Group,” states Vince.

WPPE General Manager, Brian Lynch states, “It’s great to have Vince back in the LANCO/WPPE family again. Vince knows the Michigan crane and equipment industry as good as anyone. He brings enthusiasm and professionalism to WPPE and I am confident he will be an immense benefit to our customers and employees.”

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New WPPE Location in Lebanon, Indiana!

Walter Payton Power Equipment, the Midwest’s largest Crane and Heavy Equipment Distributor, opens a new state-of-the-art facility in Lebanon, Indiana.

Walter Payton Power Equipment (WPPE) recently constructed a brand-new facility in Lebanon, Indiana; just south of their previous Lebanon location. The new facility is on 4 acres of land, with direct visibility and access from interstate I-65. The new location has produced more walk-in traffic and has also made it easier for customers to pick-up and deliver equipment.

The new facility has an 18,000 square foot shop area, that boasts a brand new, cutting- edge paint booth spanning 70’L x 25’W x 23’T, designed large enough to handle up to an 8 axle all-terrain crane. There are two 120’L x 30’W drive-through bays, each spanned by two, 20-Ton capacity overhead cranes. The new facility is capable of handling equipment ranging from small carry deck cranes to larger crawler cranes. This means WPPE Service Technicians can perform equipment repairs & rebuilds inside, while working in a safe and temperature-controlled environment.

The newly constructed Lebanon site is the largest dedicated crane repair facility in Indiana and Kentucky. WPPE not only offers all forms of repair services, but also offers full refurbishment and rebuilds for all types of cranes and material handling equipment. Annual crane inspections, 3rd party Inspections, DOT inspections, and various other equipment certifications will be performed at this facility. “This new state-of-the art facility expands WPPE’s abilities to better support our customers more effectively particularly in the Indiana & Kentucky area’s”, states Dick Feldman, Regional Manager at Walter Payton Power Equipment.

In addition to increased service capabilities, the new facility also has a larger parts inventory & storage area, that offers increased on-hand inventory for Manitowoc, Grove, and National Crane parts. The office area houses parts, service, and sales staff, allowing ease of communication of all departments. An in-house designated training room holds up to 20 people for any type of training, whether its parts, service, or any customer specific training requirements.

WPPE offers new, rental and pre-owned equipment from Manitowoc, Grove, National, Broderson, Manitex, Manitex PM, Manitou, Talbert, Rope-Block & Trimble.

For more information contact Dick Feldman, Regional Manager at: 765-482-4145 or visit us at:



In 1951, Louis Aldrovandi came to Canada with $200 in his pocket. He was educated as a mechanic in the best technical schools of northern Italy. He worked on a farm, as many immigrants did, then for a trucking company working on the construction of the Toronto subway. He knew to make money he would have to do something different, so he worked on a number of remote construction projects in northern Quebec. (Lanagan, Fred. “A Lift to Life”.
This experience combined with his strong work ethic afforded him the opportunity to run construction projects in Colombia and western Canada. In 1969, Louis founded Liftking as a repair shop located in Agincourt, a suburb of Toronto Canada. Shortly thereafter he became a dealer for Case Corp., a manufacturer of Steam Engines and Tractors, traction engines and harvesting equipment.

In 1972 Liftking began manufacturing their flagship M-series forklifts. Initially these machines were farm tractors that were converted to forklifts. Eventually Louis became an OEM, building forklifts from the ground up, designing the frames and installing the powertrain. In 1980, Liftking began manufacturing its second line of forklifts, the P Series, to address harsh job site conditions where four-wheel drive and high ground clearance forklifts were required.
The original repair shop in Agincort did not have the capacity to handle the OEM production. So, Louis moved his operation to Woodbridge and hired 20 more employees. This location was ideal for many reasons. It offered larger capacity overhead cranes, more storage, office space for the engineering group, paint facilities and more production capacity.

With the new location fully equipped and staffed, Liftking designed and manufactured a complete line of 6,000 – 10,000 lb. capacity telescopic boom forklifts (1981). Five years later they began production of steel mill and shipyard transporters and received their first US Military order. This first order would be one of many and would eventually become a large part of the industry mix served by the company.

Liftking was acquired by Manitex in 2006. Under Manitex Management, the company moved toward a Lean Manufacturing model to increase profitability. At this time Liftking began to build its strategic management team to become a premier off highway material handling manufacturer. By the end of 2015, the company had been awarded a multi-million-dollar contract with the US navy (2014) and had its eyes set on research and development of electric forklifts and North American expansion.

Liftking has come a long way from its humble beginnings as a small repair shop. The company was acquired in 2016 by Lanco – a multinational corporation of material handling solutions. Liftking now offers a complete range of equipment from compact agricultural forklifts to the world’s largest rough terrain articulating container handler. Indoor units with capacities of up to 45,000 lbs. can tackle any lift, while the 3-wheel multi loader is maneuverable in the tightest of areas.

Military models are engineered for effective troop support in the harshest conditions, whether that be in a far-off desert, on the open seas, or overhead in an aircraft. With an extensive offering of custom solutions to fill any gaps, one cannot forget the model that started it all – the M Series. Hard at work in thousands of construction sites around the world; wherever there is demand for quality and performance – you will find a Liftking.